Social Media Week

Social Media Week came and went very fast. It extended from February 13th to February 17th in many cities around the world. I had the extreme pleasure to attend the whole week in New York and went there from Tokyo. While one may say that Tokyo has nothing to envy New York in many respects that hold the statement true, in this particular topic there was certainly quite a lot to envy.

All New York sessions were packed with leading content and advise to put knowledge into action right away. Knowledge that made people like me discover that Japan is still behind when it comes to social media marketing when compared to the US.

The dominating discussions were centered on engagement and how to conquer audiences with content that is not brand centric. Let me pause for a second and spend time on the audience, yes we learned in New York not to ever assume who they are and what they do and how to go about identifying your people. We also learned that big data plays a big role in everything we do, just think about it, between 2003 and now we created more data than in the previous 20,000 years and that tells us quite a lot about how big this thing has become.

In all, Social Media Week was a fantastic opportunity to learn and share thoughts with people from a very vibrant industry in one of the most vibrant digital markets in the world. As trends shall be making their way to Japan in what should not be a very distant future, I am starting now with new, more creative ways to generate engagement for the people who matter, the behaviors that matter and the channels that matter.